Stratigo Sports Business launches, developing elite sports organizations beyond the sport

What happens beyond the game

While many focus on what happens on the ice, the pitch or the track, we see the opportunities in everything that happens beyond the game. With over 18 years of combined leadership and commercial experience in Swedish elite sport, we know where the pain points are, and above all where the biggest growth opportunities lie.

We have great respect for the day-to-day work that elite sports organizations do. They run hybrid organizations in a stakeholder-intensive industry with many, sometimes conflicting, expectations. At the same time, we see huge untapped opportunities in digital strategy, commercial development, data-driven marketing and analytics.

Four strategic areas that accelerate growth and profitability

Digital strategy & development

A cohesive ecosystem where the organization owns and controls its data and steers customer journeys, revenue and experience.

Commercial growth

Data-driven rights packaging, partner activation, ticketing and membership strategy, plus CRM and leads that drive business.

Data-driven marketing

From campaigns to always-on: the right message, to the right person, in the right channel, with automated customer journeys that the team keeps refining.

Analytics, data & AI

Clearer decision support, automation and predictive analytics that free up time and improve accuracy.

A strategic & operational partner

We combine industry-specific experience with operational execution. As a full-service partner, we take responsibility from strategic direction to creative production, implementation and systematic analysis, always tailored to the organization's goals.

Clubs in the bigger leagues often have access to central systems and tools through their league or federation, but usage varies. We help clubs accelerate adoption for greater relevance, better conversion and new revenue streams. Everyone benefits.

We understand the complexity of elite sport: matches, competitions, fans, members, athletes, partners, venues and more all demand time and focus. That puts strategic development at risk of moving slowly or not happening at all, sometimes simply because of skills gaps, especially in commercial development and digitalization.

How we create sustainable growth together

Every organization goes through a structured journey from its current state to its full potential. Our approach is built on three phases that deliver both immediate results and long-term independence:

Analysis

We start with a comprehensive mapping of your current digital maturity, ecosystem and commercial processes. Together, we identify untapped opportunities and prioritize initiatives based on value creation and feasibility. Through in-depth analysis of existing systems and data flows, in collaboration with your leadership and staff, we make sure we focus on the right areas.

Implementation

This is where we put the priority initiatives from the analysis phase into practice. We deliver practical solutions that create immediate, measurable value, always hands-on together with your staff. The goal is to establish sustainable processes and routines that work without external help: structural development that creates long-term impact and independence.

Evaluation

We continuously measure the impact and results of the initiatives delivered. Through regular KPI analysis, we identify areas for improvement and adjust the implemented solutions on an ongoing basis. Monthly follow-ups provide actionable insights for maximum value, with further development driven by actual results and learnings.

Focusing on what we can influence

We're convinced that the clubs, federations and leagues that accelerate their work in these areas will be the long-term winners. There's a clear link between finances and sporting results. The question is whether organizations are maximizing their potential.

Our goal is that, after a time-limited, on-demand engagement, we leave behind a club, league or federation that has advanced its position and developed its operations and its people. Work that would otherwise have taken considerably longer with the existing organization and structure.