Privacy Policy

Last updated: 30/01/2026

Sports Business Group Europe AB ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use and protect your information when you visit our website.

1. Data Controller

2. What personal data do we collect?

Information you provide to us:

• Name and contact details (email, phone)
• Organization name and role
• Messages and enquiries via contact forms
• Communication preferences

Information collected automatically:

• Browser information and IP address
• Visit patterns and page views (via Vercel Analytics)
• Device information and screen resolution
• Referrer information (which page led you here)

3. How do we use your personal data?

We process your personal data for the following purposes:

4. Cookies and tracking

We use cookies and similar technologies to improve your experience on our website. Cookie Policy.

5. Sharing of personal data

We do not share your personal data with third parties, except:

• When required by law or regulatory authority
• With our trusted service providers (HubSpot for CRM)
• With your explicit consent

6. How long do we retain your data?

7. Your rights under GDPR

You have the following rights regarding your personal data:

8. Data security

We use appropriate technical and organizational security measures to protect your personal data against:

• Unauthorized access and processing
• Accidental loss or destruction
• Unlawful or improper processing

9. Changes to the privacy policy

We may update this privacy policy from time to time. Material changes will be communicated on our website. The latest version is always available on this page.

10. Contact us

If you have questions about this privacy policy or wish to exercise your rights, contact us: