Johan Sonesson joins Stratigo Sports Business
We're delighted to welcome Johan Sonesson as a Partner at Stratigo. His background, expertise and approach are a perfect fit with Stratigo's vision.
Key expertise for our next step
Stratigo Sports Business was founded with a clear ambition: to be the partner that helps elite sports organizations combine strategy with real delivery, and in doing so maximize their commercial potential off the field.
On March 10, 2026, we welcome Johan Sonesson as a Partner at Stratigo, someone whose background reflects exactly the combination of technical depth and commercial acumen that our offering is built on.
Who is Johan Sonesson?
Johan has built his career at the intersection of complex technical implementation, business development and digital transformation, and moves naturally between all three.
He joins us from SEF AB, a subsidiary of Svensk Elitfotboll, where for five years he served as the link between technology and business. His role was to take complex commercial needs and turn them into technical solutions that actually worked in practice and created measurable value for the league's 32 member clubs in Allsvenskan and Superettan.
Before that, Johan spent several years at one of Europe's largest consumer electronics retailers, where he worked on the implementation, activation and day-to-day operation of loyalty programs and CRM platforms in markets including Sweden, Poland, Turkey, Greece, Spain and Portugal.
It's a background few people have, and one that's directly relevant to the challenges Stratigo's clients grapple with every day.
"Even though Johan has excelled in his roles for many years, I'm convinced the people around him have yet to see anything close to his full potential. I'm very happy to welcome him to Stratigo to be part of the journey we've started." - Kaveh Sarvari, Partner & Strategic Consultant, Stratigo Sports Business
Expertise that makes a real difference
Stratigo's strength lies in combining strategic perspective with operational execution. They're not two separate offerings but one, and it's precisely that combination that creates real value for the organizations we work with.
"Johan moves naturally between the strategic big picture and hands-on execution. He communicates as easily with development teams as with leadership teams. And he knows from experience what it takes for a digital system not just to be implemented, but to be activated and used to its full potential by the organization it was built for." - Kaveh Sarvari, Partner & Strategic Consultant, Stratigo Sports Business
What it means for Stratigo going forward
With Johan on board, Stratigo is a stronger partner to the organizations we work with.
Not because we're changing what we do, but because we can now do it with even greater depth and precision. Strategy and implementation under one roof, with expertise that covers the entire journey from analysis and requirements to technical solution and commercial activation.
About Stratigo Sports Business
Stratigo Sports Business helps sports organizations with Digital strategy & development, Commercial growth, Data-driven marketing and Analytics, data & AI.
